A conversation with DIESSE sales manager: how service and quality fuel success

In an increasingly competitive and rapidly evolving industrial landscape, the demand for reliable, high-performance fluid transfer solutions continues to grow. Whether in construction, agriculture or oil & gas sectors, rubber hose systems play an important role in maintaining operational continuity, safety, and efficiency.

In this context, DIESSE RUBBER HOSES known for its excellence, customer-centric approach, and commitment to innovation, has consistently stood out within the industry by delivering high quality hoses. To gain deeper insight into how the company is responding to market demands, anticipating future trends, and fostering lasting customer relationships, we spoke with Giosiana De Stasio, Sales Manager at DIESSE.

In a highly competitive industry where quality and service are expected, what truly sets DIESSE apart today?
In a sector where technical support and product reliability are often taken for granted, DIESSE continues to stand out by staying close to the industry, listening, adapting, and anticipating needs with a hands-on approach that the market have been progressively moving away from. This proximity allows DIESSE not only to deliver high-performance hydraulic hoses with enhanced features - such as greater pressure, resistance and flexibility - but also to shape our development roadmap in direct response to what our customers experience in the field.

Our consistent investments in advanced manufacturing technologies don’t just improve product quality but reinforce a business model built on responsiveness, dialogue, and trust. These cornerstones have defined our identity for over 45 years in a fast-changing industry, where human-centred continuity is proving to be a powerful differentiator.

From DIESSE’s perspective, which sectors are currently driving the most demand for rubber hoses solutions?
At DIESSE, we are currently seeing the most significant demand coming from three highly strategic sectors: earthmoving, mining, and marine. These industries are characterised by increasingly complex technical requirements and extremely harsh operating conditions, ranging from high-pressure systems to abrasive materials and severe temperature fluctuations.

What we’re observing is not just a growing need for hydraulic hoses, but a growing expectation for durability, flexibility, and long-lasting performance. That’s why DIESSE is focusing its technological development on engineering rubber hose solutions capable of withstanding these extremes, while maintaining safety and efficiency standards at the highest level. Our product development is closely aligned with these evolving demands, allowing us to support our partners with solutions that are not only robust, but also tailored to the real challenges they face in the field.

How does DIESSE turn real-world customer needs into forward-thinking product innovation?
At DIESSE, product development doesn’t begin in the lab, but in the field. The operational challenges, performance expectations, and day-to-day experiences of our clients are the true drivers of our innovation. We work in close contact with customers across multiple sectors, translating specific demands into prototypes that are assessed not only for technical feasibility, but also for long-term strategic value.

This collaborative approach often leads to a virtuous cycle: what starts as a custom solution for a particular application frequently evolves into a standardized product that enriches our entire offering. It’s a model that engages our clients as active contributors in shaping the future of our product lines. By embedding this dynamic into our R&D process, we ensure that every new development is not just technically advanced, but also deeply rooted in the reality of those who use it.

What aspects of DIESSE’s offering are most valued by customers today, beyond product performance?
What customers consistently recognize in DIESSE is our ability to be present, not just as suppliers, but as responsive partners who understand the pressures and priorities of their daily operations. This trust is built through two complementary dimensions: our internal teams, who manage requests with clarity, precision and continuity and our field-oriented experts, who bring real-time technical insight and pragmatic solutions when and where they are needed. It’s this combination of efficiency, proximity, competence and care that drives a service experience, often described by our clients as rare in today’s industrial landscape.

In your view, what transforms a first-time customer into a long-standing one?
While quality is often the reason clients choose DIESSE for the first time, it’s everything that follows that truly makes the difference. Over time, what begins as a commercial transaction evolves into a trusted partnership, rooted in shared goals and mutual growth. That, for us, is the true measure of success.

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